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Pandas and Penguins, Oh My!

Previously, our blog discussed the Google update algorithm Panda, and how this update can be used as incentive to improve site content to avoid being displaced in the rankings. Following this update, Google released a second algorithm, Google Penguin. According to Wikipedia Google penguin is the code name for an algorithm used to decrease rankings of websites that violate Google Webmaster...

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‘Tis the Season…for Strategic Holiday Marketing

  This is the time of year many businesses expect a dramatic increase in sales. Whether your company is product of service driven, the holiday gift giving season is a huge opportunity to reach out to new customers, as well as reap the benefits of having developed relationships with patrons who feel a loyalty to your business. The question is, is it possible to market your company...

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It’s All About Relationships

Marketing is about more than making contact with a potential customer and making a sale. It’s also about building relationships with clients, ensuring repeat business based on customer loyalty. It’s about connecting on a personal level and making the customer feel as though they are appreciated and an integral part of your business. Social media, newsletters, and personalized emails are the...

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Don’t Fear the Panda (Google’s, That Is)

Panda. When you hear this word, what do you think of? Those big, adorable, bamboo-munching bears from Asia? Perhaps the cute little cub whose sneeze captured the hearts of YouTube viewers everywhere? If you’re interested in driving traffic to your website through search engine optimization, however, you probably hear the word “panda” and immediately think “Google”. No? Well, if...

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Nab that Offer with Sports Recruiting Videos

So you might have looked at the title of this blog and immediately asked yourself, Why the heck is this marketing and media company talking about sports? What you may not know is that a sports recruiting video is, in essence, a form of marketing. Instead of marketing a company or product, however, you’re essentially marketing yourself (or your child) to potential colleges. And there’s your...

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