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Creating a Successful Marketing Video for YouTube

There are so many ways to market your business; one popular method is, and has been for many years, the use of video. A decade or so ago, the most popular form of video marketing was commercials, but these days, YouTube has become another great way to sell yourself or your business. Musicians have risen to fame on YouTube, shows have been born…while traditional commercials are still an...

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Extend Your Company Brand: Update Your Twitter Background

A great way to help increase brand awareness is to carry your designs through from your website to your Facebook page to your Twitter page. While not as customizable as Facebook, there are still ways to update your Twitter page to give it a look that is consistent with your other page designs. Twitter offers a few stock backgrounds, but they’re easily recognizable and certainly won’t make you...

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Post to Your Facebook Company Page as Yourself (and Vice Versa)

You may or may not already know that Facebook can be used as an important marketing tool for your business through “Fan” pages. For this particular post, I’m going to assume that everyone has already made a company Facebook page (or had one made for them).   How to Post to Your Company Page as Your Company This one’s pretty simple and not really anything new, but if you’ve had...

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5 SEO Tips to Increase Your Ranking

In the ever-changing world of Search Engine Marketing, it’s a good idea to frequently research the latest trends in how to properly optimize your website. Many old tricks – such as keywords in the meta description – are practically obsolete, and others – such as stuffing keywords in your content, title, meta description…anywhere you could think to throw in a keyword – can actually...

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Watch What You Tweet

With how prevalent social media is these days, we really need to be careful of what we say and where. One negative post can be shared by your friends with their friends, and then with their friends, until suddenly hundreds of people think you’re a terrible person just because of one comment that may or may not have been taken out of context.  In the Twitter realm, 140 characters can make or...

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