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‘Tis the Season…for Strategic Holiday Marketing

  This is the time of year many businesses expect a dramatic increase in sales. Whether your company is product of service driven, the holiday gift giving season is a huge opportunity to reach out to new customers, as well as reap the benefits of having developed relationships with patrons who feel a loyalty to your business. The question is, is it possible to market your company...

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It’s All About Relationships

Marketing is about more than making contact with a potential customer and making a sale. It’s also about building relationships with clients, ensuring repeat business based on customer loyalty. It’s about connecting on a personal level and making the customer feel as though they are appreciated and an integral part of your business. Social media, newsletters, and personalized emails are the...

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Don’t Fear the Panda (Google’s, That Is)

Panda. When you hear this word, what do you think of? Those big, adorable, bamboo-munching bears from Asia? Perhaps the cute little cub whose sneeze captured the hearts of YouTube viewers everywhere? If you’re interested in driving traffic to your website through search engine optimization, however, you probably hear the word “panda” and immediately think “Google”. No? Well, if...

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Nab that Offer with Sports Recruiting Videos

So you might have looked at the title of this blog and immediately asked yourself, Why the heck is this marketing and media company talking about sports? What you may not know is that a sports recruiting video is, in essence, a form of marketing. Instead of marketing a company or product, however, you’re essentially marketing yourself (or your child) to potential colleges. And there’s your...

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Creating a Successful Marketing Video for YouTube

There are so many ways to market your business; one popular method is, and has been for many years, the use of video. A decade or so ago, the most popular form of video marketing was commercials, but these days, YouTube has become another great way to sell yourself or your business. Musicians have risen to fame on YouTube, shows have been born…while traditional commercials are still an...

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Extend Your Company Brand: Update Your Twitter Background

A great way to help increase brand awareness is to carry your designs through from your website to your Facebook page to your Twitter page. While not as customizable as Facebook, there are still ways to update your Twitter page to give it a look that is consistent with your other page designs. Twitter offers a few stock backgrounds, but they’re easily recognizable and certainly won’t make you...

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