Don’t Fear the Panda (Google’s, That Is)

Posted by on Oct 17, 2012 in Blog | 0 comments

Panda.

When you hear this word, what do you think of? Those big, adorable, bamboo-munching bears from Asia? Perhaps the cute little cub whose sneeze captured the hearts of YouTube viewers everywhere?

If you’re interested in driving traffic to your website through search engine optimization, however, you probably hear the word “panda” and immediately think “Google”.

No?

Well, if you’re still stuck on the sneezing panda cub, let’s get a few facts straight about Google’s fledgling search result ranking algorithm.

According to Wikipedia, Google released Panda in February of 2011 in an effort to lower the rank of “low-quality sites”. Panda utilized artificial intelligence developed based on what websites human testers found trustworthy and why. It actually has nothing to do with panda bears – it was named after the engineer instrumental in creating it, Navneet Panda.

What makes Panda great for people visiting websites…and not so great for SEO “specialists” who once made a living by keyword stuffing and content copying and link farming…is the way Panda is able to flag spammy and unoriginal content. So long as the content on your website is useful, relevant, and original, you shouldn’t have to worry about getting demoted by Google.

Some ways to keep your site “trustworthy”:

  • Hire a reliable marketing firm, one that knows the basic SEO concepts, to manage your site content and/or blog posts (we might just know one…)
  • Check site/blog content with a plagiarism checker like Copyscape before publishing.
  • Utilize SEO tools, such as the ones offered by HostGator, to make sure you haven’t accidentally gotten on Google’s “blacklist”.

 
There are a lot of rules out there, and most business owners are too busy running their businesses to become SEO experts. Just remember – Panda is not the enemy. Poor SEO practices are the enemy, even when employed unintentionally.

 

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