Using Local Search to Boost Business

Posted by on Mar 7, 2013 in Blog | 0 comments

searchIt goes without saying that to effectively promote your business and acquire clientele your business has to first be found. When searching for a company online, prospective customers tend to use a combination of online feedback and accessibility of information to determine what companies to patronize. Basically, customers tend to type in what they are looking for and the location and then choose the first business fitting those criteria that has positive feedback. Being on Page 2 or having one star out of five could ruin you.

Some tips on how to make local internet searched work for you and boost your visibility:

Claim your business on the main local listings, like Google Maps and Yahoo. Check out sites like Local.com and Superpages.com. Most of these sites will already have your business info available, and you can claim your business to have access to correct faulty information or fully personalize it. This is free advertisement for your business just waiting to be found! There are a lot of places your business could potentially already be listed. And if your business isn’t listed, there are many free listings you can create, which increases your possibility of getting online hits.

You may find you also have online reviews for your business. If any of these are negatives or your business has been subjected to a low score, you want to correct this as quickly as possible! Positive feedback can also help you understand where you stand with your customers and what you may be doing right.

And finally, participate in social media. Most social media, like Facebook and Twitter have “geotagging”. Your customers can use this feature to let their friends and family know exactly where they were that they bought that fabulous new item, or received such amazing service. Foursquare is a site dedicated entirely to location tagging, and is very widely used. Social media is also a great place to share your local pride and appreciation for your local clients.

These are just some of the ways to boost your company’s local visibility. There are a lot of options out there, and it can be overwhelming, and a marketing company such as APN Marketing can be of a huge benefit in sorting through the information and knowing where it should be visible. Call today for your free consultation!

 

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