Why Take the Pinterest Plunge?

Posted by on Apr 15, 2013 in Blog | 0 comments

powerYou may be asking yourself what, specifically, is all the excitement about Pinterest and if you really need it as part of your marketing plan. After all, you are already using Facebook and Titter, right? Do you really need to ad yet another social media outlet to your already extensive business portfolio?

According to Factbrowser, Pinterest traffic has doubled since May 2012, placing it as the 4th largest source of traffic after Google, direct traffic, and Facebook.  Added to this, Social Media Delivered  points out that Pinterest users spend an average of 89 minutes a day perusing, beating out ALL other social medias combined, and only took a third of the time to reach ten million users as it took Twitter. Given its quick growth, the amount of time users spend clicking, the obviously undeniable allure of pictorial representation, and the fact that this is yet another FREE advertising method, it seems fairly obvious that missing out on the opportunity of twitter could be a huge mistake for your business.

What types of businesses excel on Pinterest? Well, over half of Pinterest repins are food oriented. Given that the largest portion of Pinterest users are middle aged women, these are statistically the demographics that make many of the actual purchasing choices for gifts and for the home. The number of men who use Pinterest is generally low, less than 20%. Pinterest caters to hobbyists, special interests, ideals, and aesthetically appealing merchandise.  Art, clothing, and even cars can do extremely well on Pinterest, where power tool companies may want to focus most of their efforts on Facebook , Youtube, and an outstanding, searchable company website. However, most products and services can be made Pinterest friendly. Even that power tool company can upload and repin video commercials, flyers, and visual jokes and sayings pertaining to power tools. Given that the Pinterest is a free resource, and even 20% more is 20% better than before, no company should entirely rule out this resource, even if you feel you primarily cater to men.

A search for “power tools” on Pinterest yielded this result, proving that nothing is off limits! Are you ready to take the Pinterest plunge? Check back for our in depth short blog series on how to use Pinterest for YOUR business. Also, feel free to contact the marketing professionals at APN Marketing for a free consultation for help reaching your marketing aspirations.

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