marketing

Why Take the Pinterest Plunge?

You may be asking yourself what, specifically, is all the excitement about Pinterest and if you really need it as part of your marketing plan. After all, you are already using Facebook and Titter, right? Do you really need to ad yet another social media outlet to your already extensive business portfolio? According to Factbrowser, Pinterest traffic has doubled since May 2012, placing it as the...

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Using Local Search to Boost Business

It goes without saying that to effectively promote your business and acquire clientele your business has to first be found. When searching for a company online, prospective customers tend to use a combination of online feedback and accessibility of information to determine what companies to patronize. Basically, customers tend to type in what they are looking for and the location and then choose...

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Gaining Customers through Pinterest

Pinterest Power is an informative book written by Jason Miles and Karen Lacy regarding how to harness this new incredible social media. Recently, Jason Miles participated in a webinar on Awareness Networks addressing this issue. The webinar including more in depth information and statistics can be found here. The webinar primarily dealt with his and his wife, Cinnamon’s, experience using...

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