Watch What You Tweet

Posted by on Aug 3, 2012 in Blog | 0 comments

Twitter Marketing MistakesWith how prevalent social media is these days, we really need to be careful of what we say and where. One negative post can be shared by your friends with their friends, and then with their friends, until suddenly hundreds of people think you’re a terrible person just because of one comment that may or may not have been taken out of context.  In the Twitter realm, 140 characters can make or break you. Following are a few examples of Twitter fails and what we can learn from the mistakes of these public figures/businesses.


Example 1: Ashton Kutcher’s Joe Paterno remark

By now, almost everyone has at least heard about Ashton Kutcher’s Joe Paterno gaffe, even if they don’t know exactly what he said. Here’s the tweet:

“How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.”

Lesson learned: Research before you tweet about something. According to Kutcher, he wasn’t aware of the connection between Joe Paterno and the Jerry Sandusky molestation allegations. Make sure your comments are founded on fact, and if you’re in a business, try to stay away from making judgments on controversial topics entirely.


Example 2: Voula Papachristou from Greece’s racist tweet

While this made headlines, you may or may not have known that one of the Greek athletes was actually dropped from the 2012 Olympics by her country because of what was deemed a racist tweet. See below:

“With so many Africans in Greece, the West Nile mosquitoes will be getting home food!!!”

Lesson learned: Practice sportsmanlike conduct on the field and off. You might think it’s funny. Your friends might even think it’s funny. But the millions of people who could potentially see your tweet, especially when you’re a public figure, probably won’t think it’s funny. In fact, they’ll probably find it offensive.


Example 3: Chrysler Autos oopsie

This employee apparently thought he was tweeting from his personal account but accidentally posted the following message to Chrysler Auto’s company Twitter account (edited for explicit language):

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*&$ing drive.”

Lesson learned: Make sure to keep your business and personal Twitter accounts SEPARATE. When you log in to tweet something for your business, you should immediately log back out when you are finished. Same for any other social media account, especially if you are in the habit of “sharing” or “tweeting” articles you read online by clicking the handy social media buttons. Your company might not appreciate you sharing with its thousands (or millions) of customers some random news article about the latest Jackson family drama.

These are just a few of many errors both people and even social media specialists have made when posting on behalf of themselves or their companies. Just remember to watch what you tweet: research before you comment, keep your comments PC, and keep your personal and business Twitter accounts separate.

Happy tweeting!

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